Five Guys is Americaâs favorite burger chain, according to Harris Pollâs 30th annual EquiTrend study.
For the second year in a row, the fast casual burger chain won Harrisâs âBurger brand of the year.â In 2017, Five Guys broke In-N-Outâs two-year winning streak as Americaâs favorite burger spot.
Harris surveyed a total of 77,031 people to determine the âbrand equityâ of 17 different burger chains â Jack in the Box, Hardeeâs, White Castle, Carlâs Jr., Checkers/Rallyâs, DQ Grill & Chill, Burger King, McDonaldâs, Wendyâs, SONIC Americaâs Drive-In, Five Guys, In-N-Out Burger, Culverâs, Steak ân Shake, Whataburger, Shake Shack, Smashburger.
âBrand equityâ is based on three key variables: familiarity, quality and future consideration.