Falling For Fall

Is fall your favorite season? You’re not alone. According to a YouGov survey, fall is the favorite season for most Americans, with 29 percent preferring the Autumn climate. So why the love for fall? It’s part newness, part nostalgia, says consumer psychologist and author Kit Yarrow. “We’re both very excited for a change, for newness, to be doing something different,” she said. “But at the same time, we get to revisit what we loved last year at this time, and take out the special clothing or recipes or rituals that we had for fall last year.” (Moneyish)

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